Pareidolia, LLC provides Strategic Advice and Technology consulting to clients across all phases of product and service creation. As a technology leader with wide-ranging experience at ADP, instilling entrepreneurial dynamism into product development has been a constant theme of my career. ADP is a world-class provider of solutions. My efforts delivered the technical vision and direction for dozens of products addressing complex business needs with well-designed simplicity. My value comes from knowing what to do to bring a product to life with minimal risk and maximum benefit to customers and the bottom line. I’ve seen just about every business, project, and technology situation, and can look at an idea from both big picture and detail perspectives to ensure a product’s success. Much of my work focuses on the people side of technology. I thrive on shaping great teams and cultures needed for breakthrough innovation, and on being an evangelist – I love to share knowledge about new products, practices, and technologies to help emerging companies punch above their weight and achieve their business goals through technology.