Let it Grow is a platform that facilitates entrepreneurs, urban idealists, and artists in bringing their green innovations to life. We're a catalyst for the urban green movement, exposing what’s possible and encouraging both city dwellers to take plants and flowers beyond their traditional definitions. We believe in the value of plants and flowers to ensure happier and healthier city living. We invite everyone with an interest in plants and flowers to join us. Spread the movement by sharing your vision for a greener city. Together we work towards building future-proof cities. Let it Grow is an initiative of Royal FloraHolland. letitgrow.org