Now a part of Clinical Education Alliance (CEA), Rockpointe joins a growing alliance of healthcare professional (HCP) education and insights organizations that together improve patient care through the delivery of clinically relevant, evidence‐based educational activities and turnkey solutions globally. Founded in 1995, Rockpointe is a science-based medical education company whose clinical specialists, educators, and producers are dedicated to the design and implementation of integrated, certified educational initiatives that are engaging and clinically relevant to health care professionals. Working in collaboration with industry thought leaders, professional societies, and government agencies, Rockpointe’s scientists, physicians, editors, managers, and medical education specialists are passionate about designing and delivering programs in which medical science and clinical need converge. Rockpointe utilizes a consistent approach to CME planning, beginning with a complete assessment and clinical practice gap analysis, designed to clearly define educational need. This process leads to the development of a comprehensive and flexible education plan, which rapidly responds to changes in science and the marketplace. Each program culminates with a thorough outcomes analysis using multiple criteria and measurement techniques. The outcomes process is designed to accurately assess changes in participant knowledge, competence, and performance, with an ultimate aim of improving patient care and quality-of-life. All outcomes findings are shared with program sponsors and supporters, and recommendations are made regarding improvements for future activities. Contact us today to learn more about how you can achieve the greatest response and educational success from your CME/CE programming.