1971, New York City: guitarist and electrical engineer, Larry DiMarzio, discovered a way to recreate the standard-issue sound of stock pickups. He achieved this by replacing the existing pickup with a revolutionary, direct-replacement of his own design. One year later, DiMarzio Musical Instrument Pickups, Inc. –soon to become DiMarzio Inc. was born! DiMarzio Inc. quickly became a leader in the pickup replacement and guitar electronics industry. Over 45 years later, DiMarzio, Inc. is still best known for their Direct-Replacement Pickups. Throughout the years, the DiMarzio, Inc. merchandise line has expanded from guitar and bass pickups to include the famous Clip-Lock Strap, luxury straps, cables, and hardware. DiMarzio Inc. has the pleasure of endorsing legendary musicians including: Steve Vai, Steve Lukather, Phil Collen, Richie Kotzen, Joe Satriani, Paul Gilbert, Rob Caggiano, John Petrucci, Andy Timmons, Nita Strauss, Steve Morse, John 5 and Billy Sheehan and many more. http://www.dimarzio.com/players The objective of DiMarzio Inc. is to create and manufacture product that enriches the lives of musicians with sleek and creative designs. DiMarzio Inc. merchandise is proudly manufactured in the United States by our knowledgeable personnel.