DEFINING THE MECHANICS OF MODERN BRANDS There is a better way to make your brand work harder for your business. At IMP, we collaborate with clients to plan, build, activate and protect their brand investment. By building the tools, processes and teams that are key to an adaptable brand infrastructure, we help align purpose, ensure consistent customer experiences, and empower the delivery of responsive brands that drive better results. We leverage over 35 years combined experience with global F500 brands and SMEs, and have been involved in all phases of brand development: mergers, spinoffs and startups; brand evolutions and brand revolutions; as both consultants and creators/producers. Clients choose us for our uncanny ability to help discover, solve and deploy brand with the perfect mix of consultative strategic planning, and best-in-class creative design and production across all branded touchpoints.