The Poultry Industry Council (PIC) is a non-profit corporation that delivers poultry extension services, event coordination, and project and program management while supporting research capacity for the betterment of the Ontario industry, based in Guelph, Ontario. The Poultry Industry Council (PIC) was officially formed in 1997, the result of a merger between the Ontario Poultry Council and the Poultry Industry Centre. The activities of PIC are made possible through the efforts of a twelve person volunteer Board representing both producers and the poultry industry, along with the PIC staff members. Our Mission Statement To efficiently deliver poultry extension services, event coordination, and project and program management while supporting research capacity for the betterment of the Ontario industry.