Informative and inspiring — those keywords are the very foundation of Jem Castor. This blog is an engaging narrative that chronicles the poignant moments of Jem’s professional growth in the marketing field along with her personal maturity. This self-proclaimed Marketer in Pink (who possesses intense devotion for all-things-pink) is this generation’s motivational leader and influential mentor. Jem Castor offers instructional articles and fascinating lifestyle contents to create a casual tête-à-tête through a digital connection. This blog is an instrumental platform that guides you through a path to success. “Success is not just what you accomplish in your life; it is about what you inspire others to do.” Whether already established or just starting to move forward in their professional endeavours, this site serves as a guiding tool for millennials who share Jem’s passion for marketing and life. Learn strategic approaches and techniques in tackling marketing concepts such as, but not limited to: digital and email marketing, social media and public relations, branding, print and graphic design, promotional and events planning, and product photography. Her savvy know-hows aren’t just acquired from long hours of study sessions during college. No, Jem’s knack for rising to any challenges, and coming up with productive solutions, is attributed to her own experiences. The blog documents that private journey through the lifestyle section, featuring topics dealing with the latest fashion trends, food and gourmet, home and décor, and travel. Jem strives to reach out to her audience and stimulate an engaging conversation. As she shares her own anecdotes, whether on a personal or professional level, this Marketer in Pink aims to form an active collaboration with the blog’s audience.