Sarah Humphries Agency (SHA) is an award-winning Sydney-based lifestyle communication and PR & Social Media agency specialising in beauty, wellness and founder-led brands. With extensive PR experience working on brands of all sizes, SHA draws on their industry knowledge to create strategic communications campaigns and content plans that align with your business ambitions. We are a dynamic, modern and diverse agency able to manage the full breadth of communication and brand representation. We work as an extension of your brand to meet your communication objectives; securing press, developing influencer relationships and building brand awareness, carefully tailoring each element of a brand strategy to ensure maximum impact and success. We have an unparalleled reputation within Australia for helping to build beauty brands within the market. We’ve worked alongside some of Australia’s most successful beauty brands to build them to the cult status they hold today; a list that includes the globally renowned Lanolips and The Beauty Chef as well international brands including Votary. SHA are specialists in: Public Relations & Communication strategy Press Management Brand Reputation Management Brand Founder Profiling Brand Partnerships Talent Negotiation and Management Event Management Press Junkets Influencer Relationships and Campaigns Key Opinion Leader and VIP Relationships Brand Creative Direction Branding and Brand Positioning Social Media Campaigns Digital Content Strategy Content Creation