We're a focused team of veteran entrepreneurs, engineers, designers and makers. We believe shopping technology needs a make-over and smarter ways to help save, monitor and share the products you love. In 2019 we launched www.kinderlist.com which helps parents, family and friends discover amazing gifts for young children. Through careful analytics, retailer relationships and customer testing, KinderList helped us identify an exciting new opportunity to simplify the way people shop. Our newest venture, Basket, is a consumer brand on a mission to become an essential and elegant tool that helps millions of people save time and money when shopping. While this is largely under wraps, for now, we back ourselves and so do our top-tier investors.