Inneractive, acquired by Fyber, is an independent automated mobile ad marketplace focused on powering native and video ads. The company's mission is to empower mobile publishers to maximize the full potential of their properties by providing powerful technologies for buying and selling mobile ads. The Inneractive programmatic platform is comprised of a mobile Supply Side Platform (SSP), a Private Marketplace and an Open Ad Exchange that combine RTB with native and video ad solutions. Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York, London and Beijing.