DA/DA was created in 2016 by its designer Diane Ducasse. It is a feminine high-end ready-to-wear brand, designed and produced in Paris with a sustainable approach. Its style is timeless and elegant in its sobriety. It represents sophisticated French nonchalance that combines purity and modernity. Its offbeat, colorful and playful spirit contrasts a minimalist, structured and formal wardrobe. A chic and casual style with a canaille spirit. Diane takes pleasure in playing with the codes of the male wardrobe, which she adapts to the feminine with Japanese accents.