In a competitive marketplace, organizational culture can serve as a true differentiator and the single most meaningful competitive advantage to your clients and employees alike. Align to Thrive has set out to simplify the myths and misconceptions around corporate culture and leadership with the aid of simple yet sophisticated assessments that have been developed, tested and refined for over 20 years in 41 markets across the US, Canada, France, and Spain. By taking the mystery out of the sometimes confusing and broad term of culture, executives are better equipped to take their companies to another level of growth and results. At Align to Thrive, we don’t just diagnose where clients are currently, we also offer a practical course of action to get clients where they want to go. We move beyond simple awareness of the current culture challenges to provide a roadmap to the ideal growth culture as identified by employee insight. We create a customized and comprehensive range of action items to align all the factors that affect culture, including habitat, brand alignment, marketing messaging, talent acquisition, onboarding, employee engagement, sales, customer service, and leadership. Our proprietary online IC-8® assessments provide leaders with key insights into the reality of their culture from their employees’ perspective, including subcultures by department, team, or division. We then provide the strategies necessary to support business growth along with the processes, procedures, and partners to help sustain it. We help leaders create a growth culture that supports their organization in attracting and retaining top talent, increasing productivity, and making the business more efficient, effective, and profitable.