Sovannaphum Life Assurance Plc. (SVL) is a joint venture Company between Canadia Investment Holding PLC., the holding Company of Canadia Bank, and Muang Thai Life Assurance PCL from Thailand. Sovannaphum Life Assurance Plc. was granted full license as a life insurance Company by Ministry of Economy and Finance on 24 December 2015, and started operations in 2016. With strong support from both shareholders, plus the use of “customer centricity” to understand the behavior of the Cambodian customers, SVL will be able to develop the right products and services to fulfill the specific need of Cambodian customers.