Social is something you are – not something you do. i90 Media can help socialise your brand and your organisation. Four steps to winning: 1. Accept that the world around you has changed – that social is something you are – not something you do. 2. Listen – we can determine which social media monitoring tools are the best for your business, so you can hear what’s being said, by whom and where it’s being said. Who are your key influencers on the social web? How can you reach out to them? How can you create advocates to promote and protect your brand for you? 3. Engage – Go on! Customers want to hear from you – i90 Media can help you decide when and how to do so appropriately. 4. Measure – if you hear that social media can’t be measured – think again. We can help you calculate real ROI from this new way of conducting business – believe me, as a direct marketer by trade and one used to analyzing ROI, you’ll be more than delighted with the results. But know this, ROI has been reframed to mean ‘Return on Involvement’ .