Loudar.com is a frictionless global music and video streaming platform that brings together music fans, independent artists and the record industry. Independent artists can access and interact with their fans in unique ways and be discovered by new fans. The platform provides the record industry with the ability to discover new artists allowing them to dramatically lower their talent acquisition costs. Fans can actively participate in the discovery of independent musicians, be involved in the journey of their favorite musician, listen to, share and follow music.