Simply Essentials™ is a premium line of protein products that has unique characteristics that make it naturally better for you. It all starts at the source – when the animals eat better, so do you. We’ve spent years researching, developing and perfecting our USDA process verified proprietary flax-based diet. It naturally raises essential Omega-3 fatty acid levels and lowers cholesterol in beef, chicken, pork and dairy. Not only that, but makes our processes more sustainable and is a better, healthier feed for animals overall. Plus, it produces the great proteins you love without altering the taste.