Specialist in brand and brand experience. Hunting out the details that make all the difference and lift any organisation through good to great and onto world class and wonderful. I've been doing this since way before it was normal or even cool to describe something as a brands and talk about the experience they deliver. What's changed in the market now is that businesses have begun to recognise the need to become completely brand centric. I am happy sitting in that centre and advising, managing, cajoling and influencing change in all of those little areas of the brand that make the really big differences.