Liquid Generation, Inc. (LG) is the industry leading producer of original animated irreverent humor for young adults (age 18-34) distributed through its website (www.liquidgeneration.com) and strategic partners (Google, Yahoo!, and MySpace). All of LG’s content, ranging from viral animations and pranks to games and quizzes, have been created and produced in-house by LG’s industry leading team of writers, artists and animators. The company has over 7,000 content pieces in its library, and is the industry leader in online animated comedy and an emerging global brand. Animation is a $32 billion dollar global industry. The company specializes in animated branded entertainment ad campaigns that emotionally engage users like a 30-60 second TV ad. Additionally, these online campaigns have an interactive component not available to TV advertisers. LG is currently the only independent online animated branded entertainment producer, providing the company a distinct competitive advantage.