From concept to market success. You. Us. Magic. We help teams design amazing innovation. Together we discover customer needs and come up with creative ideas to solve customer’s problems. Through a proces of validating and experimenting, you will learn everything you need to know about the customer. Based on this knowledge we build and scale the most valuable proposition. While working towards a validated proposition, we boosts skills like ownership, creativity, complex problem solving, and most importantly: experimenting. In a structured way we anchor the desired mindset and skills, so your employees will take over when we leave. Think of us a service, a venue, a tool, a workshop, different or a secret ingredient. We’re all of these things, and more. We change the way you think. We change the way you act. We change the way you work. No matter the status quo – we challenge it.