At Plant-It we are just starting on our journey, but it’s a journey with a purpose. Our mission is to choose good and do good through inspiring better choices at mealtimes with delicious plant-based products as well as well as working towards a greener future by embracing our name and quite literally, planting it. Our ultimate ambition is to replant the planet, with proceeds from the sales of every Plant-It product going towards reforestation efforts at home and across the globe. The more we grow, the more trees we can plant, the bigger difference we can make together, one meal at a time.