Atheon Analytics provides online tools, professional services and expertise to major UK grocers and their supplier base. We believe in helping people to explore, discover and understand how their organisations perform through effective use of internal, partner and public domain data. We call this practice "Humanising Data" - it's the motive force in our business. Our primary product line - SKUtrak - connects grocery suppliers with detailed daily data from their retailer customers and helps them to optimise the flow-of-goods from them, through retailers to shoppers. If you are the type of business that takes responsibility for ensuring you have the right products in the right stores at the right time then you need SKUtrak because you want your people to make complex decisions with confidence. We also provide an enterprise deal management suite - CODEtrak - for the 13 GSCOP-covered grocery retailers helping to implement GSCOP-compliant deal creation and change processes spanning compliant workflows, acceptable deal structures, daily deal tracking, delist management and all of the requisite audit and policy controls.