Sustainability is trending, and we all know it. That’s why 42% of businesses are guilty of exaggerating their sustainability claims. But not you, you’re the real deal. That’s why you’ve worked hard to build your business into a sustainable force for good. That’s why you need content that sells who you are, whilst still being what your audience wants to read. We all know you need content that converts. That’s the number one job of copy (I mean, why else would you hire a copywriter?) but, it also needs to be captivating and, most of all, it needs to build trust. Just without the unethical scare tactics that flood the sustainability marketplace. You need content that inspires your audience to make moves in the fight for mother earth.