Abuti Rams Consultancy (ARC) is a research and training firm with a footprint across industries, providing innovative solutions for social change. ARC provides solutions in digital communications for social change organisations and businesses. ARC has a clear-cut and most innovative approach to assist clients in propelling their brands to meet their overall organisational marketing strategies. Over the years, ARC has provided training and consultation services to both government organizations and private sector with implementation of sustainable brand management through digital platforms such as social media. Part of the work we have done includes Social Media Training, Online Campaign Management, Digital Marketing Strategies and Social Media Management for both local and international reputable brands such as World Bank’s Infodev, The Innovation Hub, NES Consulting and The Presidency of the Republic of South Africa. Through our services, we have a great passion in empowering lives through strengthened brands, impact-driven training and facilitation interventions to develop and activate the highest level of human potential. We have vast experience in digital communication strategy and management, content writing, and organisational leadership development.