iTrazo creates new opportunities to promote and celebrate provenance for your products, while enhancing customer connection and productivity. We pioneered the iTrazo ADI traceability platform, linking every product, asset or service data with an active digital identity across the value chain for visibility, validation, real-time intelligence and engagement with ecosystem partners and consumers. We are the market leaders in this cutting-edge technology and remain so through our exhaustive research and development work. iTrazo enables a complete traceability solution for clients, combining any trace technology input with a leading cloud platform for gaining and managing the intelligence unlocked through traceability data. iTrazo ADI is a unique and fully integrated solution to enable transparent and secure supply chains, empowering consumers to verify the authenticity of products, sustainability and provenance and apply traceability data from across the product lifecycle, unlocking end-to-end visibility and authenticity through each supply level, using real-time intelligence and analytics. The iTrazo ADI traceability platform helps global product brands run their businesses differently by knowing every event in their entire supply chain. Custom-built in Australia, iTrazo reduces brand risk, helps companies identify and tackle challenges in the supply chain quickly and gives customers confidence in the origins and authenticity of their products. Our state-of-the-art tracking technology delivers real-time insights into product shipments of all kinds, from fresh produce to pharmaceuticals. Our platform allows clients to know where their products are, and when, from creation to customer delivery and every step along the way. iTrazo is the Australian market leader in supply chain traceability solutions and is assisting major clients in agriculture, pharmaceuticals and logistics to ensure products.