The Water Smart Foundation’s (WSF) objective is for the conservation and protection of the natural environment, by the reduction of global pollution caused by current methods of production and distribution of water. Providing free drinking water and reusable bottles in public spaces to reduce the consumption of single use plastic. Raising awareness of plastic in the ocean through campaigns and fundraising events. Raising funds to support partner charities reducing plastic pollution and providing clean, safe water projects. Implementation is by linking with hospitality outlets, bars, restaurants, hotels and encouraging them to make the change in their consumption and service, and provide the product, logistics and training to execute.