Slaughter & Fox was built out of respectful balance between premium products and revolutionary prices. We realized that glasses are way too expensive. Our research showed us that one company has superficially raised prices while repeating huge profits. Customers are typically unaware of the monopolization of the eyewear industry and consequently have few alternatives to choose from. Shopping at S&F means that you walk out with money still left in your wallet, while feeling happy, and of course, looking good! We design our glasses in-house with partner manufacturers, and engage with customers by selling our products at a fraction of the competition's price. We are frequently asked if it is possible to sell such high end sunglasses for under $100 and still turn a profit. The answer is a resounding YES! Most big brands outsource rights to other companies who not only design and manufacture, but also sell them at optical shops and in other huts. The shops then add 2x - 5x markup on these products. With any Slaughter & Fox product, you will instantly feel the love and labour put into your sunglasses!