Nearly everyone in business believes there is profit to be gained from insights available in their big data assets. Problem is, we don't all have the technology or knowhow to find the insights. The goal of Tapaas (The Analytics Platform as a Service) is to help growing companies find profitable insights in their data. The analytics power of tapaas was previously only available to large enterprises, such as investment banks, that could afford the investment in technology and expertise. With the rapid maturing of cloud technology and emergence of crowd sourcing of skills, Tapaas delivers these capabilities to small and medium enterprises, like FX and CFD Brokers, Investment Fund Managers and many others. The founders of tapaas are bringing their experience in building data analytics and algorithmic trading platforms for large institutions to a broader market by building a cloud and on-premise Platform as a Service (PaaS) so that they can also profit from insight available in their data.