Mug is a free biannual magazine devoted to fashion, clothing and all that has the power to influence people’s lifestyles. Born in 2001 as a special container for hints and trends from the whole world, the magazine has evolved over the years into a publishing project that an condense technical, social and historical contributions – like the ones it offers in showcases that go deep into the history and the evolution of a specific accessory or item of clothing – and more specifically editorial articles on new brands and up-and-coming stylists. Each issue focuses on the most updated world fashion retail shops (multibrands, flagship stores, concept stores, etc.), and a special report is each time devoted to a different fashion designer. In addition to a whole section on Art and Design, Mug offers a selection of the most important exhibition events in the field of clothing.