Coin Excelsior is the premium department store that marks a step in a new direction for Coin. 4.300 sqm on three floors in the super-central Via Cola di Rienzo in Rome. An early 20th-century building with an Art Nouveau feel, completely redesigned by architect Vincenzo De Cotiis. This is an upward evolution for the brand, which translates into carefully selected Italian and international fashion names, cosmetics fragrances, jewellery with the Tiffany & Co. shop in shop together with home decor. Marc by Marc Jacobs, Valentino RED, Joseph, Lauren by Ralph Lauren, Armani Collezioni, 10 Patrizia Pepe, and Pinko are just some of the names in the range dedicated to women’s wear.
 Paul Smith, Z di Zegna, Barba, Lardini, Finamore and many more brands are available in the men’s selection. The basement is home to Eat’s, innovative food market and Gruppo Coin brand.