Tale began with one core value: to apply talent and vision towards creating a positive future. We strongly believe in design being more than just a driver for mass consumption. We are fascinated by future-relevant topics regardless of design disciplines or industries, including everything from robots to local or social projects. Our understanding as designers is to think and act long-term to improve life, society and the environment. In addition to our work for corporate clients, we develop our own projects in line with our core vision. We redefine our design process for every new project, combining strategy with intuition and working with influences from science and art.