80% of website research is done before a sales prospect provides their contact information. Lead InSite believes this anonymous research is a pivotal moment, of either opportunity or loss, and we provide the tools to make the most of it. The expectations of your sales prospects have changed. Authentic information, clean and quick experiences and a variety of motivations…any website struggles to keep up. Lead InSite provides the tools to empower research, open new communication channels and deeply understand your sales prospects. -Create the most optimal website experience by putting relevant content in their path when it can be most helpful. -Provide a discreet two-way email communication platform for website visitors to ask questions -- and communities to respond -- while remaining anonymous. -Track inbound traffic sources to determine which campaigns deliver fresh new eyes, returning researchers and those who convert. -Analyze website performance and conversion KPIs with laser focus on those visitors most likely to become your next sale.