"Unlock your true earning potential" Readwhere AdExchange (RWADX) was born out of a need to enable vernacular publishers to monetise their sites and platforms effectively. Why vernacular publishers ? During the course of working and developing Readwhere.com to become India’s largest Digital Reading Platform, we realised that publishers who publish content in languages other than Hindi and English were unable to monetise their site effectively. So even though these publishers commanded great brand loyalty and high customer engagement, they were still not getting their due when it came to realising their true earning potential. In the course of pursuing this, we partnered with Google and became a Google Certified Publishing Partner. Our team set about working on a range of solutions and services to expand the offering of RWADX from vernacular publishers to publishers of all languages, sizes, content types and publishing genres. The range of services that the team provides includes: 1. Search Engine Optimization 2. Advertising Audit for Placements and Sizes 3. Mobile Health Analysis 4. Ad Operations and Ad Management The range of products which we offer to the publishers back our vision to enable world class interfaces, at an affordable cost, and the greatest ease in management of the content.