FITT is a healthcare data platform providing total fitness solution service. The core service is three types of exercise tests: cardiorespiratory function, movement(posture) function, and muscle strength. After the tests, the users are provided with a customized exercise program regarding their physical level and health state in percentage compared to same age and gender group in one-page report. The accumulated data from the tests results also suggest relative morbidity rate to the users for pre-preventive healthcare. The first distributors of FITT service is personal trainers in gyms and fitness centers as it is the total fitness solution. As a healthcare data platform, our web-based service stores the users(clients) data in web cloud and turn it into healthcare data analysis information. In the perspective of both a total fitness solution service and a healthcare data platform, the fitness and healthcare markets are blue ocean with FITT solution. There are several fitness related software businesses providing gym management tools such as PT scheduler, and CRM program, but FITT is the only business providing exercise tests along with the management tools. Current healthcare IT services (Google, Apple, Nike, etc) have been presenting limited user data such as activity time, distance, heartbeat rate, and calorie consumption. With FITT, users are given the information of what and how they should work-out according to their current physical level and exercise capacity in one-page report. In addition, the report shows incidence of cardiovascular disease and prevalence rate according to user’s physical and fitness level. All data from the users will be stored in cloud based FITT DB. The FITT distributors, fitness trainers, can gain expertise and competitiveness in such keen competition of the fitness market as they provide customized and optimized exercise programs to their customers. Consequently, customers receive far better services than before.