ReillyWorks builds immersive, phygital story world platforms. “PHYGITAL” means we combine Physical SMART products with Digital story worlds to create a truly augmented reality. Our products encourage families to “Play Together,” fostering intergenerational fun. In 2017, we received a Tech Innovation Award from the Annenberg Foundation to support the launch of our first product, CARPÉ, a “phygital” outdoor SMART kit with a SDK for companies to license for their branded content. The SMART kit can be reused and repurposed with multiple Story Game Packs, each with their own downloadable code for the AR Mobile Application and connected SMART play tokens offering immersive storytelling and collaborative fun. Our demo and detailed road map of stories + emerging technology + engagement demonstrate our potential to impact multiple sectors of children’s media and entertainment.