What does your business or organization do? Retail: Retail store, internet sales (exclusively), direct sales (catalog, mail-order, door to door), auction house, or selling goods on auction sites. The retail category includes any type of business selling items directly to the general public. The sale of these items can be done from a storefront, over the internet, by direct sales (catalog, mail-order), or door-to-door. Also included are individuals who sell goods on internet auction sites. Selling goods exclusively over the Internet (includes independently selling on auction sites).