We are experts in pet owner and veterinary market research, where we help our clients in new product development, segmentation, modeling, ad testing, and brand health tracking. Innovation in research is at the heart of what we do: that means constantly challenging ourselves to do things differently and better. Our expertise ranges from cutting-edge research techniques to advanced stats like our TargetTest (for modeling and scenarios testing) or our validated PSMPriceBuilder. Our veterinary panels now cover over 17 countries in 4 continents with over 21,000 practicing veterinary professionals.