The company’s mission is to empower alcobev consumers in making discerning brand choices. Towards this we want to create a community where consumers will build meaningful relationships with alcobev brands in the real and virtual worlds. We see technology as the key to enable this vision and we aspire to continuously innovate and be the partner of choice for our key stakeholders. To enable this vision, we have created three distinct but integrated business verticals – ‘WoB-Tech’ (Consumer-Technology), ‘WoB-Fin’ (Fintech) and a ‘House of Brands’ philosophy (creating, partnering & acquiring), all of which play distinct roles in easing the lives of the brand owner, the customer (trader) and the consumer.