With the global pandemic accelerating digitalization in the past two years and changing the way people in Thailand and Southeast Asia shop, work and live, consumers are looking for more seamless ways of meeting their purchase needs and merchants are looking for ways to tap into this consumption shift. Being pioneers in digital commerce, Lazada has successfully captured this omnichannel shift in consumer consumption, and improved the quality of its growth by investing in its technology over the years, with the infrastructure and systems for payments being a key part of it. A subsidiary of Lazada group, HelloPay manages the platform’s payment infrastructure and is looking to expand its services to more transaction scenarios in an effort to offer more convenient payment choices to its consumers and help its merchants get paid in the most efficient way. HelloPay has always strived to make it easy for consumers to shop, and to constantly enhance the customer’s payment experience. Enabling a variety of safe and seamless payment options that consumers can trust is a critical part of achieving this goal. HelloPay looks to continue playing a key role in the progress of the digital economy of Thailand and the region via its digital payment services. Therefore, it intends to introduce "Lazada Pay" as a channel where users can make payments to merchants outside of Lazada e-commerce platform, both online and offline. This will certainly contribute to this advancement and the overall growth of the industry.