As a worldwide provider of marketing management systems, socoto supports both national and international companies and organisations, as well as their regional distribution partners, with the implementation of their marketing activities. The web-based, module-built system allows easy linking of national and regional advertising efforts and is adjustable according to the demands of the customer. In this process the entire scope of marketing activicites - starting from planning, via budgeting, through to the realization of advertising efforts and their analysis – is illustrated. Among the customers of the company, founded in 1999 and based in Trier (Germany), are some notable names including Volkswagen, Porsche, BHW Immobilien and the Techniker Krankenkasse. Currently socoto has 70 employees spread across three branches, in Trier, Cologne and Shanghai.