What gets measured gets optimized. We believe that effective marketing optimization requires more than a good algorithm. Many marketing analytics and reporting tools claim to offer algorithms based on complex statistical calculations that auto-optimize your advertising and audience targeting efforts without the need to lift a finger. In reality, if they were able to deliver on that promise everyone would rush out to buy the same algorithm. If it were possible to auto-optimize profitability across the entire marketing funnel then you wouldn’t need a marketer. At Cold Creek Technologies we take a different approach to marketing data capture and analytics. We choose to focus on aggregating the most granular data and tracking the metrics that lead to actual profit generation because we understand that marketing budgets are determined by profit generation. We know that marketing is not just advertising and that in order to truly know the value of your customer you need to track the entire funnel not just the display ads or search campaigns. With our Metis Marketing Suite any experienced marketer can obtain deep and powerful insights into what really drives their customer profitability.