“abjad” is a creative copywriting agency catering for the needs of advertising agencies, marketing & communication departments and businesses across the Middle East and the GCC regions. “abjad” provides highly creative, engaging and persuasive content, along with well phrased and effective marketing & communication messages. Consisting of a group of highly talented and motivated writers with a vast expertise, knowledge and insights into the local & regional culture, dialect, customs and traditions. At the core of everything we do at “abjad” lies the belief in the ability of insightful, relevant and meaningful copy to influence people’s behaviour, change their perceptions and persuade them to make certain decisions. As such, our mission is to relentlessly create such content on every single task. Our skills and core competences are in creative conceptualisation, content development and messaging strategies helping brands and organisations build sustainably successful campaigns.