At Kiddicare family is in our DNA. Our colleagues have families and now we’re part of the Morrisons family too. We know how totally, utterly and brilliantly life-changing babies can be; that's why, since 1974, we've been doing what we do best - making life happier and easier for parents. best brands, best choice, best prices Whether you need a car seat or a cot bed, a buggy or a baby monitor you'll find the best brands with the best choice at the best prices: from Avent to Zoggs. If we sell it, we love it and if we love it we think you will too. what's in-store? Pop into our original Peterborough superstore or our shiny new superstores at Nottingham, Merry Hill, Lakeside, Rotherham, Aintree, Hedge End, Enfield, Cribbs Causeway, Croydon and Hayes. We promise you're going to love what you see - they really are WOW! Family-friendly features include try-before-you-buy buggy test tracks, V.i.B. Very Important Baby personal shopping, free car seat fitting, free guest WiFi, 5-a-day Kiddicafés, play areas and loads more good stuff. All our new look superstores have Event Rooms with a weekly line up of parent-and-baby activities like baby massage and baby yoga or why not host your birthday party or baby shower there? For free of course!