Welcome to Shiner, one of Europe’s leading action sports and apparel distributors. With over 40 years heritage and experience, our vision is to excite and inspire whilst promoting an active lifestyle through our portfolio of global brands: Skate - supporting skateboarding since 1976 Action Sports - from the street to the skatepark Apparel - for lifestyle, skate, active and swim We are a third generation family owned business, with Charlie Allen taking over the reigns as MD in 2014. The Allen family remain on the board alongside Operations Director Rich Staite, Marketing Director Vicki Sutherland and Finance Director Richard Barrell.