Cultural Edge is a consumer insights exploration company with an extensive background working in the cross-cultural and Hispanic markets. We specialize in ethnographic, sociologically-based research as well as innovative and new techniques to tap into the "real" consumer, allowing marketers to spend time with, learn from and even bond with the consumer. In addition to ethnographic research we also do online and offline focus groups, quant studies, surveys, online studies, mobile research and numerous other methodologies for Fortune 500 brands. Our staff and partners are bilingual or bicultural, with decades of experience working with a rapidly evolving mainstream. Our background as experts in Hispanic, cross-cultural and multicultural consumers has helped us become the foremost resource for brands seeking to connect to understand both the forest and the trees.