Our name came from the idea that we bring weight to things which have none; such as a pencil line or a pixel. We also like to bring life to whatever a client presents us with. This might be a washing product, or a nail treatment, a language system or a castle. Whatever it is we concentrate on the characters behind or around it and show it's worth through them. Since 2005 we've worked with the BBC, the V&A, the British Council, the NHS, Ben and Jerry's, Turkish Airlines, DHL, TBWA, Tiger Balm and Oxford University. Our work has been shown around the world and won awards, including a BAFTA.