WE ARE GUERNSEY is the brand under which Guernsey Finance promotes the island's financial services sector internationally. Guernsey Finance - the promotional agency for the island's finance industry internationally - is a joint industry and Government initiative responsible for the promotion of Guernsey. Under the leadership of Rupert Pleasant, Chief Executive of Guernsey Finance, the agency ensures that the core values and competencies of the island's finance sector are accepted and respected by the global community and that financial business development flows are enhanced. The non-executive Board of Directors is made up of industry and Government representatives and is chaired by Guernsey Deputy, Lyndon Trott. The other Directors are: •Tony Mancini, Chairman of the Guernsey International Business Association •Marie McNella, Managing Director, Intertrust Group Guernsey •Steve Falla, Vice President, Committee for Economic Development, States of Guernsey •Rupert Pleasant, Chief Executive, Guernsey Finance