La Collection’s creative director Florence Cools, founder and visionary of the Antwerp born fashion house wanted to create a label that reached far beyond fast fashion and trends. It is a brand that leads and does not follow, but pioneers in timeless, impeccably executed pieces. The brand’s ready-to-wear line interplays feminity with contemporary elegance. Silhouettes are sharp and structured, contrasted with flowing, draping lines. Understated luxury and classic tailoring are integral to La Collection’s core identity. With Florence’s first hand expertise in fashion textile; artisan techniques and exceptional fabrics are at the forefront of the brand’s ethos. Pieces are exquisitely made in thick Italian wools and heavyweight silks. The brands muted colour palettes come together to create versatile, trans-seasonal collections that effortlessly transition from day to evening wear.