Stereotype Co is a lifestyle brand that connects art, music and fashion with the community. The brand designs over 50 limited release products a year made right in the borough they were in founded in, Staten Island. It is one of the brand's core principals to offer opportunities to emerging artists, musicians, students, athletes and teachers. Stereotype Co offers individuals over 100 opportunities a year to share their passion. From photoshoots, panelists,art shows and performances at annual events. Some notable annual events are FemaleCentric, Givemas, Musication and Hip Hop Ed Con. The term "dream" is often used by the brand especially on their signature bookmarks. Over 21,000 bookmarks have been donated to kids around the world displaying inspiration quotes such as "don't stop dreaming" and "please stop the violence". Stereotype Co digs deeper into the world of dreams by offering people the option to submit their dream on it's website. The brand calls many of the submissions to assist the reach of the goal. Stereotype Co has worked with several organizations offering youth and underserved communities the opportunity to learn fashion design, business start up and t-shirt making in schools.