HK Initiative is a boutique firm specialising in designing and creating digitally connected immersive experiences. We bring together outstanding talent and companies from across the globe to work directly with your team to create ongoing content programs that more effectively connect your audience in virtual and engaging ways. Experience Consultation Let us sit down with you and look over how your marketing plan can be enhanced through augmented or virtual experiences. Do you have an upcoming project that needs a LIVE component to engage your audience? With a consultation, we can get you on the right track. Designing Virtual and Hybrid Events Every business needs a sound experiential plan to connect and engage with the customer. Starting from an understanding of your target market, we will develop a plan with easy to follow steps. Adapting formats for an impactful virtual experience - Diversifying risk by designing hybrid F2F events - Building strategic plans to build a successful future Identifying New Ways to Monetise Content - Creating value for sponsors and exhibitors - Developing metrics to provide to stakeholders - Curating Content - Coaching and training speakers Creating a multi-year plan to best support the organisation's strategy in generating ROI for experiential events is crucial. We will work closely with your teams to build experiences that deliver an exceptional experience from start to finish and will be data-driven to provide insightful customer analytics and insights.