Beta Research is a family-owned, full service provider of custom research, that helps organizations make smarter strategic choices. Since 1970, our experienced employees use a range of methodologies – quantitative and qualitative, traditional and cutting-edge – to obtain information our clients need when making key decisions. Beta Research is a certified woman-owned business with a demonstrated commitment to sustainability and social responsibility. Beta Research conducts consumer and business-to-business research, with special expertise in healthcare/pharmaceutical, media and consumer products. Studies typically include concept, branding, packaging, product, attitude and usage, advertising, tracking and panel development. Our Capabilities Include: » Study design and sampling » Database appending and management » Field work » Coding, data entry and verification » Tabulation and statistical analysis » Reports and presentations Beta Research conducts both quantitative and qualitative research studies, including: Quantitative » Mail » Telephone (Public Opinion Polling included) » Online » Mobile » Onsite Interviews – mall, convention and event » In-Home Usage » Taste Tests (Long Island, NY kitchen facility) Qualitative » Traditional and Online Focus Groups (all aspects) » In-Depth Interviewing (IDIs) – telephone and in-person » Website Usability Testing » Social Media » Mock Trials » Eye Tracking » Focus Group Facility (Long Island, NY)